Travel, overland, adventure — and the content that comes off it.
Alongside the photographs there is a second job. Brands put gear on this truck and it gets used somewhere real, in country that is hard to fake, and what comes back is stills, short video and UGC cut for organic posting or for ads.
The four added together — not a deduplicated audience.
Three things get made, and they are not the same thing. UGC video for you to run as your own, organically or as paid. In-feed brand posts that go out to my audience. And photography, which is the thing I actually do for a living and the reason the truck is anywhere worth shooting.
Four platforms, about 480,000 followers across the four.
- Fujifilm GFX100SMedium format. The camera the gallery work comes off.
- DJI Mavic 4 ProThe angle you cannot walk to.
- DJI Osmo Pocket 3The one that is already running when something happens.
- Insta360 Ace Pro 2Mounted to the truck, the bike, or me.
No affiliate links in this list — it is just what is in the bag. The gear list is the one with links in it, and says so.
UGC Video Portfolio
Shot and cut for you to run as your own — organic posting, or as an ad.
In-Feed Brand Portfolio
Posted to my own audience, across Instagram, Facebook, TikTok and YouTube. These are the real numbers off those four posts.
Photography Portfolio
Stills off the same trips. Some of it ends up in the ad, some of it ends up on a wall, and it is the same camera either way.
